Exclusive The Lego Movie Poster Sticker

Lego is ramping up its cinematic efforts, with at least three films on the way now! In addition to The Lego Movie, a fictional adventure set in a multi-genre Lego world. Lego have now announced a new feature length Lego documentary, also set for release early in 2014. Film makers Daniel Junge and Kief Davidson are making Beyond The Brick: A LEGO Brickumentary, which will look at the history of Lego and Lego fans. The film's website promises it will exploring the following subjects:

• LEGO fan conventions and the booming world of AFOL

• Brick artists and LEGO Certified Professionals pushing the boundaries of expression

• The creation of the world’s largest LEGO installation — a life size X-Wing Starfighter model in Times Square

• FIRST® LEGO® League and introducing engineering to kids who otherwise wouldn’t know it

• A brief history of The LEGO Group

• Famous LEGO fans and how the bricks inspired them

Ultimately, Beyond The Brick: A LEGO® Brickumentary will go beyond an evaluation of this so-called toy and ask deeper questions about ourselves. Why do we build? How do codified systems enhance creativity? Does a finite system contain infinite possibilities? When is it time to stop playing?

In other Lego movie news, Hollywood Reporter has revealed Charlie Bean, director of the Tron: Uprising animated series, will be directing the forthcoming Ninjago movie. Dan Hageman and Kevin Hageman will be writing the movie, following from the same role on the previous Ninjago animated series.

Speaking of The Lego Movie, recently shipped versions of the 10232 Palace Cinema set have apparently (as reported by Brickset), featured an extra alternative movie poster for the cinema's frames, to promote the release of film: